About BUBO
BUBO was born from a deep understanding of the unique pressures faced by founders in rapidly scaling companies.
In the early days, the “all hands on deck” mindset is a superpower. It’s the agility of a team where everyone does what it takes to get the job done. But as you scale, this strength quietly reveals its hidden cost. You and your leaders begin spending critical time on administrative hurdles, firefighting, and building the organisation itself, instead of focusing on the core business.
The need for a professional People & Culture function often arrives long before the budget for a full-time executive. We see this as the precise moment for a smarter approach.
BUBO lifts the burden of foundational HR from your shoulders. As your fractional People & Culture partner, we help you navigate the growing pains and implement your first scalable, people-centric standards.
Ula, the founder of BUBO, brings over 17 years of dedicated HR expertise from dynamic IT, e-commerce, and financial enterprises, recently in fully remote settings. She experienced firsthand how the absence of structured people operations can become a bottleneck, diverting key talent from mission-critical work. This is why BUBO exists: to provide the exact level of bespoke expertise your organization needs, right when you need it, without the cost and commitment of a permanent hire.
Our mission is to build great organisations from their earliest days by providing the progressive, fractional People & Culture leadership that forges an intentional culture and pragmatic foundations for sustainable growth.
We are building towards a world where HR is reimagined, becoming a true architect of organisational growth that provides bespoke leadership from the very beginning — shaping organisations that grow with intention and humanity today, and are resilient enough to thrive in the changing paradigms of work, technology, and leadership tomorrow.
The name 'BUBO' is no accident - it embodies the very essence of our approach. In the often-chaotic world of a rapid growth, the owl represents the calm, strategic wisdom needed to see through the noise. It possesses the unique ability to observe the entire landscape from above, identifying patterns and potential challenges long before they become critical problems. This is the perspective we bring to our partners. We act as your strategic observers, providing the foresight and clarity - the 'night vision' - to navigate the growing pains, ensuring that your people strategy is sharp and focused.
Our Cornerstones
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Beyond Best Practices
We believe context is everything - there are no one-size-fits-all solutions. We challenge HR dogma and question established 'best practices' to discover what truly works for your business.
Our approach is rooted in curiosity, allowing us to deliver fresh, often unconventional, strategies that shape remarkable organisations.
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Pragmatic Impact
We aim to take consistent and pragmatic steps, tailored to your organization's unique pace, that will build real, sustainable and long-lasting value.
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Unwavering Clarity
Our role is to see through the noise and dynamics inherent in growth.
We believe that clarity - of roles, processes, goals and expectations - is the most powerful tool we can give to leaders. We provide an objective view and create a 'single source of truth' to enable better decision-making.
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Trust & Commitment
We act as an integrated part of your team. Our fractional model only describes the structure of our contract, not the depth of our commitment. We take ownership, share our knowledge, and are available as a trusted advisor who is with you for the long haul.
Our intentions are honest and transparent, so is the way we build relations.
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Composed Guidance
We believe the best guidance is delivered with composure and empathy.
Respecting your pace and unique culture, we bring a calm, stabilising presence to the dynamics of scaling. Our goal is to empower you to make clear-headed decisions, turning moments of pressure into opportunities for intentional growth.