About BUBO

Low-angle view of a curved brick apartment building against a cloudy sky.

BUBO was born from a deep understanding of the unique pressures faced by founders in rapidly scaling companies.

In the early days, the “all hands on deck” mindset is a superpower. It’s the agility of a team where everyone does what it takes to get the job done. But as you scale, this strength quietly reveals its hidden cost. You and your leaders begin spending critical time on administrative hurdles, firefighting, and building the organisation itself, instead of focusing on the core business.

The need for a professional People & Culture function often arrives long before the budget for a full-time executive. We see this as the precise moment for a smarter approach.

BUBO lifts the burden of foundational HR from your shoulders. As your fractional People & Culture partner, we help you navigate the growing pains and implement your first scalable, people-centric standards.

The face behind BUBO

Portrait of a woman with shoulder-length brown hair, wearing a white shirt and a blue blazer, standing against a dark blue background.

As the founder of BUBO, I bring over 17 years of progressive HR experience from dynamic IT, e-commerce, and financial enterprises like Allegro Group, mBank, Randstad, 7N, TouK and NG Logic Group, most recently in fully remote settings. I have experienced firsthand how the absence of structured people operations can become a bottleneck, diverting key talent from mission-critical work.

My natural asset is a curiosity and an inner drive to see and think differently. I have always looked beyond conventional HR paths, seeking alternative ways adapted to the reality of a world that is changing every day and uniqueness of each organisation.

This gives me the confidence to redefine old methods and offer something new, or in a fresh form. It's why I think of HR as an organisation’s ecosystem architect - the function that sets the foundation for growth in the one domain it's most dependent on: People. I firmly believe a fractional HR partnership can be just as beneficial as a full-time, long-term commitment, thanks to its flexibility and adaptability to your current stage of growth.

This is why BUBO exists: to provide the exact level of bespoke HR expertise your organization needs, right when when you need it, without the cost and commitment of a permanent hire.

Ula Kijewska

We want to build great organisations from their earliest days by providing the progressive, fractional People & Culture leadership that forges an intentional culture and pragmatic foundations for sustainable growth.

We are building towards a world where HR is reimagined, becoming a true architect of organisational growth that provides bespoke leadership from the very beginning — shaping organisations that grow with intention and humanity today, and are resilient enough to thrive in the changing paradigms of work, technology, and leadership tomorrow.

An owl perched on top of a stack of books with a dark background and blurred leaves.

The name 'BUBO' is no accident - it embodies the essence of our approach.

In the often-chaotic world of a rapid growth, the owl represents the calm, strategic wisdom needed to see through the noise. It possesses the unique ability to observe the entire landscape from above, identifying patterns and potential challenges long before they become critical problems. This is the perspective we bring to our partners.

We act as your strategic observers, providing the foresight and clarity.

Testimonials

  • “Before we established our own HR department, managing recruitment and keeping a pulse on our dev team was a major effort for me and my key Engineers. Ula jumped in part-time and took ownership of our recruitment process. She facilitated feedback and communication, which gave us back time for engineering.

    Beyond that, her 'walk-and-talk' chats with the developers were invaluable for understanding team morale, giving us a channel for real, honest feedback without the corporate fluff.

    In two months, Ula helped us with structuring our mindset of HR foundations for my team, which prepared us to grow our own in-house HR. If you're a tech leader drowning in HR admin and need strategic direction, Ula is your go-to.”

    Sebastian Pietrowski, coFounder merXu

  • “Ula joined NG Logic when we were 30 people and lifted the operational and HR load off the founders. She built our first scalable People & Culture backbone - clear roles, a single source of truth for data, and pragmatic processes - and kept our culture intentional as we grew to 150. She turns early HR needs into a system that evolves with the business and gives leaders their time back.”

    Marcin Wudarczyk, CEO, NG Logic